The A to Z of Social Marketing

Filed in Marketing

The A-Zzzz of Online Social Networking…

We all know that online networking is important, but for those just getting
started it’s a MASSIVE learning curve.

Where do you invest your energy first?
How do you choose the channels most beneficial for you?
When do you make the crossover from virtual connections to handshakes?
How do you get it right straight of the bat?
HOW DO YOU DO IT QUICKLY AND EASILY?

For those just getting started, heres ya A-Z…

A ) All the engines. Ask.com, Alltheweb.com, About.com,
AltaVista.com-make sure you research your presence in as many places as you
can before beginning to network.
B ) Brand and Brightspark. What words do you want to be associated
with your name? Decide on your personal brand before pushing it. Use the
right tools to meet your targets quickly and easily – Take
5, & Get Your Downline Rolling Automatically…

C ) Classmates.com. Although it may not be dancing in the spotlight
with newer social networks, it’s a great way of rekindling old friendships
that can become new colleagues & contacts.
D ) Digg.com. For networking? Yes. Used best for establishing
content-driven relationships with like-minded industry types. Starting
dialogs & discussions.
E ) Endorsements. Erase any doubts by requesting endorsements from
past colleagues, mentors, and friends on LinkedIn.com, personal sites, etc.
F ) Facebook.com. Get on it. Use it. Keep it professional.
Flourish.
G ) Goals. Make sure you have established goals for your efforts.
Know the people you want to interact with & the industry trends you want
to be associated with.
H ) “How to Change the World” blog. Read it. Guy Kawasaki
– “A practical blog for impractical people” covers everything
anyone may need to stay motivated and get ahead, this dude knows his onions.
I ) Identity Management Sites. Check out Naymz.com & Ziggs.com.
Great sites to help evolve and manage your brand.
J ) Joking & Jesting. Keep it to a minimum initially. Be sure
to establish a presence before taking to informal interactions with other
industry professionals.
K ) Keywords. Set up the relevant ones to come to you via Google
alerts, RSS feeds, e-mail newsletters, etc. Know your valuable Keywords.
L ) LinkedIn.com. Get on it. Use it. Keep it Professional. Link up.
M ) Market Yourself. Treat your name as a client. Build up your
skills, and strengthen your weakness. Make sure you are meeting your
audience’s expectations.
N ) Netiquette. Be sure to follow the appropriate guidelines when
interacting online. Wade in – don’t jump, never spam, be patient, etc.
O ) Online Reputation Management. Know what is being said about you
(and your company) and react accordingly.
P ) Persistency. Get a top-notch coffee maker, rebull is good,
subscribe to motivational quotes, and understand – Online Networking is NOT
a part-time job.
Q ) Questions. Ask them. Don’t shy from embracing your newbie
status with online platforms and communities. Ask questions and reap the
benefits of the knowledge available to you.
R ) Read everything. No really–read blogs, reviews, summaries,
critiques. Be sure you have the full picture of the network you want to
infiltrate.
S ) Support Others. There are a lot of words to go under
“S” but this one can’t be ignored. Be sure to return the favor
when receiving industry support.
T ) Twitter. Get on it. Use it. Don’t always keep it professional.
Tweet yourself a brand.
U ) Use Multiple Tools. Never count on just one platform. Diversify
yourself across multiple boards, platforms, networks, etc.
V ) Video Blogs. Anytime you can incorporate your face with your
words/knowledge, it’s a win-win.
W ) Webinars. Attend as many as you can, host them on your favorite
topics, and reap the rewards of this viral interaction.
X ) XING.com. Get on it. Use it. Keep it professional. Go global.
Y ) You. It all starts with you. What are you waiting for?
Z ) ZZZZZZ’s…?

So come on people? What did I miss? Is there a tool that has been incredibly
beneficial in networking yourself online?

Take 5, & Get
Your Downline Rolling Automatically…

It shows you how to generate tons of quality, targeted prospects -
AUTOMATICALLY.
It shows you that it’s not necessary to spend 26 hours a day at my
computer. Today I finish all my marketing chores in one half hour – once a
WEEK.
It shows you that getting all the hits I need is SIMPLE. But you have to
know the techniques the “Big Boys” use, but don’t tell us about.
Builds your network, large scale through one url, saving you hours of
time and tedious frustration.
Automatically create your site with a push of a button, html knowledge is
not needed as its all done for you.
Full step by step help to get it set up straight away, Once you set it,
you can forget it.
Hit stats monitor traffic to your website with detail, you’ll know how and
when it gets viewed.
Downline viewer shows your direct or indirect members, you’ll see how
effective “Viral” can be.